Niles Morning Networking Breakfast- AI Won't Replace You... But Your Competitor Using AI Might

Description

AI has already changed the way businesses are marketing themselves.  From how Google ranks your website to the tools you use every day to run campaigns.  But with so much hype (and a fair share of bad advice), it can be hard to know where AI actually helps and where it falls short.  

In this presentation, "AI Won't Replace You... But Your Competitor Using AI MIght", Adam Di Frisco will cut through the noise and show you how small businesses can use AI to work smarter, not harder.  You'll see how AI is reshaping search and digital tools, how to leverage it to build customer personas and campaigns, and how it can guide website design and user experience.  Most importantly, you'll learn why the human touch still matters, and how to keep it at the center of your marketing strategy.  

You'll leave with practical, real-world tips to save time, stretch your budget, and get more results... all explained in a way that's approachable, entertaining and easy to put into action right away.  

About the Speaker 
Adam Di Frisco is a national speaker and digital marketing strategist who works with businesses across industries to grow their online presence.  Known for his engaging and entertaining style, Adam has presented at conferences and events all over the United States.  In 2024, he was named Speaker of the Year by the Milwaukee Digital Marketing Club.  

Adam currently leads SEO and digital strategy at design and marketing agency Webspec, where he helps businesses of all sizes use search, content and advertising to achieve measurable growth.  Whether breaking down the latest trends in AI or showing business owners practical marketing tactics, Adam's goal is to make complex ideas simple, actionable and even a little fun.