Date and Time
Thursday Feb 28, 2019
6:00 PM - 9:00 PM CST
Description
You have a great product and a great looking website, but if your site doesn’t
draw visitors and convert them into leads and customers, your enterprise
will not succeed. So what makes visitors: Find you? Take action? Stay, read,
believe, and click? The answer is content. Discover:
• How to convert and optimize through content.
• Two kinds of evidence—how and where to use them.
• How to use conversion maps to guide thoughts and actions.
You’ll leave with new insights into the psychology of your web visitors and
new ideas on which website changes make the most impact.
Thursday, February 28
TenHoeve Center, Room 1610
Des Plaines Campus
